Empty
Framework
Voice & Tone
Typography
Color
Empty
Framework
Voice & Tone
Typography
Color
Empty
Framework
Voice & Tone
Typography
Color
Voice & Tone
“
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Go from idea to done with Dropbox.
Go from idea to done with Dropbox.
“
Voice & Tone
Voice & Tone
“
These aren’t just your files. They are pieces of your life.
These aren’t just your files. They are pieces of your life.
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“
Dropbox strives to
Dropbox strives to
Dropbox strives to
look,
look,
look,
feel,
feel,
feel,
and
and
and
function
function
function
consistently
consistently
consistently
The same goes
for how we speak
The same goes for how we speak
The same goes for how we speak
Our tone of voice is simple, helpful, human, & magic.
Our tone of voice is simple, helpful, human, & magic.
Our tone of voice is simple, helpful, human, & magic.
The Pillars
The Pillars
The Pillars
“
Go from idea to done with Dropbox.
“
“
Centralize your content. Grow your business.
“
“
Get to work, with a lot less work.
“
“
It's that simple :)
“
Example:
Keep it crystal clear. Trim words. Use strong nouns. Craft a story.
“
Go from idea to done with Dropbox.
“
“
Centralize your content. Grow your business.
“
“
Get to work, with a lot less work.
“
“
It's that simple :)
“
Example:
Keep it crystal clear. Trim words. Use strong nouns. Craft a story.
“
Go from idea to done with Dropbox.
“
“
Centralize your content. Grow your business.
“
“
Get to work, with a lot less work.
“
“
It's that simple :)
“
Example:
Keep it crystal clear. Trim words. Use strong nouns. Craft a story.
So no matter what we're saying, or where, we always sound like Dropbox
So no matter what we're saying, or where, we always sound like Dropbox
So no matter what we're saying, or where, we always sound like Dropbox
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Dropbox Terms of Service
Dropbox Terms of Service
Dropbox Privacy Policy
Dropbox Privacy Policy
Dropbox Privacy Policy
Impresuum
Impresuum
Impresuum
Modern Slavery Statement
Modern Slavery Statement
Modern Slavery Statement
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